PHO Firenze is an Italian womenswear brand inspired by Tuscan traditions, culture, and lifestyle, where good food, fine wine, art, and extraordinary villages shape a distinct creative vision. Founded by Monica Ventisette Michela Papucci, the brand expresses a sensual and versatile femininity through a recognizable and contemporary style. Created by women for women, PHO Firenze combines a constant pursuit of glamour, attention to trends, and high quality production to accompany women in their most special and meaningful moments.